L'Oréal Paris Blurfiller
Consumer Pop-Up
The Ask: Create a high-impact, med spa-inspired pop-up at Ulta to launch L’Oréal’s Blurfiller Blurring Lip Contour. The elevated experience blends expert-led product education with hands-on discovery, driving premium content creation, product trial, and conversion. A standout interactive moment enhanced by a curated light food and beverage offering delivers a memorable, shareable brand experience.
Your Lips but Better
The non-surgical lip enhancement.
A cosmetic-procedure feel, powered entirely by makeup. Consultation becomes shade matching, treatment becomes product trial, and results appear instantly.
With zero needles and zero downtime.
